About Aesthetic Department.

AD is a weekly curated selection of visual references.

About me

My name is Alejandro Sánchez, a Visual Designer & Creative Director from Spain specialized in UI & Brand Identity. Since Jan. 2023, I’m also part of Awwwards design jury.

As part of my work process, everyday I look for references to understand how other studios or freelances think, act or do. This led to a huge mental archive of images & videos. This newsletter is a way to order those references into a weekly document, as well as sharing them with my community.

You can find me on instagram, where I occasionally play with some UI concepts. If you want to connect, reach me out on Linkedin.

Why should you subscribe?

Nowadays we all have a really extensive volume of references comming into our mind. Sometimes, I’d say is too much. For this reason, my goal is to act as a curating funnel that selects the very best of them.